Fresh example of “going broke telling the truth to people want to be lied to”

Recently I posted about how you can make a living by “telling the truth to people who want to hear it,” but you’ll go broke if you try that with people who don’t … and it’s hard to tell the difference.

I also mentioned that I often lose subscribers because I eventually publish something that triggers them.

Fresh example!

I lost two paying members when I posted that “stretching doesn’t always feel good” … because I was being “negative” about stretching. 🤦🏻‍♂️

That post was about medical conditions that combine poorly with stretching. What kind of person thinks that is so offensively anti-stretching that I no longer deserve their business? More importantly, what kind of so-called healthcare professional would rage-quit my membership program because I wrote about pathologies that complicate stretching?! (While still clearly acknowledging that it does feel great to most people!)

Bonkers. Weird. Sad.

But that is what I was talking about: a pitch perfect example of why my business plan is kind of a ridiculous way to try to earn a living.

On the bright side, the average IQ of my audience went up (hat tip to Drew Baye for that framing). So good riddance and all that. Publishing content that bothers small minds is a good filter. But it can be hard to remember that healthy perspective on a hard day, though … and I don’t think never get used to just how much work the filter has to do! It’s chronically disappointing.

Thanks to the many members with thicker skins and a more sincere and durable interest in the subject matter. And indeed welcome to a few more who joined up when I shared this story on Facebook. A surprise happy ending!