Sensible advice for aches, pains & injuries

Linking Information

How to publish good links to

updated (first published 2014)
by Paul Ingraham, Vancouver, Canadabio
I am a science writer and a former Registered Massage Therapist with a decade of experience treating tough pain cases. I was the Assistant Editor of for several years. I’ve written hundreds of articles and several books, and I’m known for readable but heavily referenced analysis, with a touch of sass. I am a runner and ultimate player. • more about memore about

The first rule of good linking is that links must be sincere and relevant to your own blog or website, and not a “trick” just to try to get or give rank! Link because you truly want to recommend a webpage to your own readers. Link like you mean it. Other linking basics:

  1. link to the right address (obviously, right? but people get it wrong all the time!)
  2. link with meaningful clickable text
  3. link to specific pages you like (not just the homepage)

The right address

Links to should use www and https-with-an-S — the full, correct version of the domain. The wrongish way will actually work, but the exactly right way is better:

exactly right

Good links have meaningful clickable text

Always use relevant keywords in the clickable text (“anchor text”) of a link. For example, instead of linking words like “click here”:

Paul Ingraham’s low back pain tutorial is great.

Where the key phrase “low back pain” is linked to:

The relevant anchor text is really potent. That’s what really drives search rank for specific pages — a better vote. (And you’re not just voting for good information, but against so much shoddy information that competes with it.)

Link to specific pages

Links to the home page or “root” domain are fine if you want to recommend the whole site to your readers. But, whenever relevant, choose link to specific pages about specific subjects. Here are some example pages with very clear subject matter (followed by the URL and complete HTML you can copy/paste).

For instance, recommend my books by linking to them — if you’re writing something about the topic, or a review of the book.

Here are five more good examples:

But there are many, many more. Browse a reading guide to find something else to read and link to: