PainScience.com mostly sells tutorials to individual patients and professionals, but you can also buy them discounted in bulk. Clinicians like to do this so they can give them out to selected patients, like waiting room brochures on steroids. And teachers like to give (or resell) them to students as texts for workshops and classes. The more you buy, the cheaper they get. The full standard price is $1995.
And bulk sets. That is, bulk licenses for my digital boxed sets, which each contain all nine books in the inventory. Bulk2! +Discounts for bulk sets (the list below) are lower than bulk books (the list above) because individual sets are already discounted 50%, so these discounts are on top of that. A regular individual set is $90, which is 50% the cost of buying the nine books it contains individually. It is already a “bulk purchase” of nine books. If bulk sets were discounted as steeply as bulk books, then they would be practically free. The way I’ve priced them, the cost of bulk sets is about equal to the cost of buying an equivalent number of bulk books.
Why not steeper discounts? I can only discount so far, because every student/patient is potentially a customer that might pay full price of their own accord, but it’s still definitely worth discounting.
Refund limitations: For bulk purchases, activated licenses are non-refundable. The value of unactivated licenses, minus a 10% administrative fee, can be refunded.egYou buy 30 licenses for $360, and over the next three months you give out 14 licenses. 10 customers activate their licenses, which transfers ownership of the license from you to them, and the value of those licenses is then no longer refundable. But your financial situation changes and you decide you can’t afford to keep stock, and request the maximum available refund. The refund will be $360 minus a 10% administrative fee of $26, and also minus the value of the 10 activated licenses. So your refund would be 360 - 26 - 120 = $214. All unactivated licenses would then be unavailable, of course, including the 2 that you gave out that haven’t been activated yet. It would be up to you to deal with any customer service issues that arise from those licenses.
How do I buy?
Contact me by email at and we’ll discuss the most convenient payment option for you. Put “bulk purchase” in the subject line to guarantee the incoming email gets marked as high priority.
How does delivery actually work? How do people get their books?
It’s easy: bulk purchasers receive a batch of special customer IDs, just a set of numbers. These IDs are like simple “logins” that you pass on to patients/students. They aren’t tied to specific tutorials until they are used. When activated, the ID grants full customer status to the recipient, as if they were one of my direct customers, entitled to customer service and permanent access to the tutorial.
This system is handy for clinicians especially: you don’t have to decide which tutorials you want licenses for, you just have a stock of generic ones that can be used for any tutorial. You just tell the patient, “Go to this web link, use this code, and you’ll have access to a great tutorial about back pain.” Or patellofemoral pain. Or whatever.
When you run out of free licenses, you can digitally “re-stock” at any time.
When you make a bulk purchase, you’ll get more specific instructions on exactly what to do.
Case study A: buying for patients
Most clinicians are too busy to fully educate patients, and often their time is too expensive for patients to pay for it. So they like to be able to provide tutorials to selected patients, kind of like waiting room brochures but much more substantive. When a patient comes in with IT band syndrome, for instance, it’s nice to be able to provide them with a very deep tutorial on the topic.
The patient is usually delighted, of course. It’s great “added value.” They aren’t for everyone, but they are ideal for certain kinds of patients, the more intellectual and highly motivated ones.
Having a supply of generic licenses around means you can pick and choose, and hand them out at whatever pace feels right. Maybe it’s one patient per month, or maybe it’s one per day.
Most clinicians simply give tutorial licenses away (a “loss leader”), but you can also resell them. I know of one customer who resells them at exactly the same price I do — he just adds it to the bill (with the patient’s consent, of course), making a small profit. Even at full price, the cost to the patient is a small percentage of the overall cost of his services. He considered it “reading so recommended that it’s not really optional.” It’s better than instructing the patient to buy from me directly, because many will never get around to it. But if it’s just part of the service …
And some clinicians add it to their bill, but at a lower price, like $5 or $10.
Case study B: buying for students
Workshop and class instructors like to provide PainScience.com tutorials to students as “textbooks.” I’ve had many, many teachers tell me over the years that they strongly recommend my tutorials to their students … but some go further. As in the clinical setting, they can be given away as an appealing benefit (”free e-textbook included”), or resold at cost, or a small loss, or a small profit. However, it’s a common practice in educational settings to ask students to buy texts, so reselling is more common in this scenario.