Sensible advice for aches, pains & injuries

Bulk Purchase Program

Professionals can buy ebooks in discounted batches

by Paul Ingraham, Vancouver, Canadabio
I am a science writer and a former Registered Massage Therapist with a decade of experience treating tough pain cases. I was the Assistant Editor of for several years. I’ve written hundreds of articles and several books, and I’m known for readable but heavily referenced analysis, with a touch of sass. I am a runner and ultimate player. • more about memore about mostly sells tutorials to individual patients and professionals, but you can also buy them discounted in bulk. Clinicians like to do this so they can give them out to selected patients, like waiting room brochures on steroids. And teachers like to give (or resell) them to students as texts for workshops and classes. The more you buy, the cheaper they get. The full standard price is $1995

discount price $/book
5 books 10% $90 $18
10 books 20% $160 $16
20 books 30% $280 $14
30 books 40% $360 $12
40 books 50% $400 $10
50 books 55% $450 $9
75 books 60% $600 $8
99+ books 65% $700 $7

Why not a steeper discount? I can only discount so far, because every student/patient is potentially a customer that might pay full price of their own accord, but it’s still definitely worth discounting.

How do I buy?

Contact me by email at and we’ll discuss the most convenient payment option for you. Put “bulk purchase” in the subject line to guarantee the incoming email gets marked as high priority.

How does it actually work?

It’s easy. Bulk purchases just receive a batch of special customer IDs. They are like simple “logins” that you pass on to patients/students. They aren’t tied to any specific tutorial until they are used. When activated, the ID grants full customer status to the recipient, as if they were one of my direct customers, entitled to customer service and permanent access to the tutorial.

This system is quite handy for clinicians especially: you don’t have to know which tutorials you need licenses for, you just have a stock of them that can be used for any tutorial. You just tell the patient, “Go to this web link, use this code, and you’ll have access to a great tutorial about back pain.” Or patellofemoral pain. Or whatever.

When you run out of free licenses, you can digitally “re-stock” at any time.

When you make a bulk purchase, you’ll receive more specific instructions on exactly what to do.

Case study A: buying for patients

Most clinicians are too busy to fully educate patients, and often their time is too expensive for patients to pay for it. So they like to be able to provide tutorials to selected patients, kind of like waiting room brochures but much more substantive. When a patient comes in with IT band syndrome, for instance, it's nice to be able to provide them with a very deep tutorial on the topic.

The patient is usually delighted, of course. It's great "added value." They aren't for everyone, but they are ideal for certain kinds of patients, the more intellectual and highly motivated ones.

Having a supply of generic licenses around means you can pick and choose, and hand them out at whatever pace feels right. Maybe it's one patient per month, or maybe it's one per day.

About reselling

Most clinicians simply give tutorial licenses away (a "loss leader"), but you can also resell them. I know of one customer who resells them at exactly the same price I do — he just adds it to the bill (with the patient's consent, of course), making a small profit. Even at full price, the cost to the patient is a small percentage of the overall cost of his services. He consider it "reading so recommended that it's not really optional." It's better than instructing the patient to buy from me directly, because many will never get around to it. But if it's just part of the service…

And some clinicians add it to their bill, but at a lower price, like $5 or $10.

Case study B: buying for students

Workshop and class instructors like to provide tutorials to students as "textbooks." I've had many, many teachers tell me over the years that they strongly recommend my tutorials to their students… but some go further. As in the clinical setting, they can be given away as an appealing benefit ("free e-textbook included"), or resold at cost, or a small loss, or a small profit. However, it's a common practice in educational settings to ask students to buy texts, so reselling is more common in this scenario.