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Modality empires 

Paul Ingraham ARCHIVEDMicroblog posts are archived and rarely updated. In contrast, most long-form articles on are updated regularly over the years (see updates page).

Laura Allen, Massage Therapist, sassing about the packaging and commercialization of massage techniques (usually called “modalities” by therapists):

Laura racked up a whopping 200+ likes for this comment on her Facebook page, plus many dozens of supportive and appreciative comments. Nice to see that, because I’ve been griping about the modality empires for over a decade.

 End of post. 
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