Placebo PSA
Because people cannot seem to be reminded of this enough: Human beings will get great placebo from any treatment that seems impressive in any way (more invasive, novel, unpleasant, whatever suggests potency). This accounts for most treatment success stories from both patients and professionals. Everyone should know better than to trust those stories — because it’s 2013, not 1913 — but they are still prevalent, given far too much weight, and they hijack most conversations about what works and what doesn’t for stubborn painful problems. As soon as someone says, “Well, it works for me/my patients,” that’s pretty much the end of any useful debate.