Unfortunately, I have to lock some premium content up back there. I have to sell books, or the lights go out. It’s the only viable alternative to running ads on PainScience.com … which I will never do, because “lousy ads are ruining the online experience,” and I do not want to contribute to that, no matter how much money I’m leaving on the table. Which is quite a lot: I have the traffic I need to sell out in that way. I just couldn’t sleep at night.
So paywall it is … which means that a lot of good stuff is unavailable to most of my readers, which is a bitter pill. I’m a writer—I like attention. I want to write stuff and flaunt it, not hide it away from 90% of my readers!
Which is why I share some excerpts here — in an ephemeral, limited fashion that isn’t going to kill book sales. 😉