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Convincing the Public to Accept New Medical Guidelines: When it comes to new treatment guidelines for breast cancer, back pain and other maladies, it’s the narrative presentation that matters

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Christie Aschwanden
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Pacific Standard
Apr 20


For evidence-based medicine to succeed, its practitioners must learn to present evidence in a way that resonates. Or, to borrow a phrase from politics, it's not the evidence, stupid — it's the narrative.

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