Sensible advice for aches, pains & injuries

Smarter and Funnier

Publication standards for and why you can trust the information published here

updated (first published 2004)
by Paul Ingraham, Vancouver, Canadabio
I am a science writer and a former Registered Massage Therapist with a decade of experience treating tough pain cases. I was the Assistant Editor of for several years. I’ve written hundreds of articles and several books, and I’m known for readable but heavily referenced analysis, with a touch of sass. I am a runner and ultimate player. • more about memore about

Health information is the largest category of online self-help … and much of it is obsolete and sloppy.1 I want to publish a website that offers better quality information to consumers than is generally available. On the one hand, nothing could be easier: online health advice is such a mess that I can “do better” with practically no effort at all. On the other hand, it’s never enough for me to just hop over a low bar: I want to offer something a lot better, both heavily referenced and substantive, and as entertaining as possible. Smarter and funnier.

In a nutshell, here’s why you can trust the information published on

Some of my favourite sources

I spend a lot of time on PubMed, and I cite from the best sources whenever possible, like The Cochrane Collaboration and The New England Journal of Medicine and PLoS Medicine.

So the two most important things about are:

  1. Having a sense of humour
  2. Citations up the wazoo

Both are critical to credibility. Both are critical to health care. And they really do go together. That’s what the rest of the article is about: is smarter and funnier.

Funnier? Seriously?

Seriously funnier, yes! The single most desperate pain client I have — a woman with a terribly painful disease — is also one of the funniest. We laugh through every appointment. Sometimes we have to stop working we’re laughing so hard. Why? Because, if you can’t laugh, you’ve got nothin’. It’s the only sane response to an insane world and a harsh life. I don’t know if laughter is the best “medicine,” but it’s certainly important.

Dr. Patch Adams

Dr. Patch Adams, portrayed by Robin Williams in the film Patch, has tried and failed to convince the world that health care should be as personal and as much fun as possible — that laughter and a light spirit are either genuinely healing or at least essential to dignity and health care. He has spent his career trying to reform the American health care system and basically make it, in a word, friendlier. Unfortunately, he has largely been ignored, thanks to the juggernaut-like character of Big Medicine in that country.

But he convinced me.

Most health care and health care publishing is conspicuously lacking in a sense of humour. In my opinion, this is not a trivial matter — it is actually tragic, a clear and present danger. This is not an easy case not make. In a world full of tragedies, it barely even registers.

The absence of a sense of humour in health care is actually tragic, a clear and present danger.

But it does matter to people who are injured and suffering from chronic pain. It matters to people who are trying to get good information in a health care system virtually devoid of personality, common sense, or straight talk. A sense of humour is absolutely crucial to good communication. I would argue that you almost literally can’t help people without it.2

It’s not that hard to see why a sense of humour matters to patients in pain. But why, exactly, is being funny important to credibility?

Because you should never trust anyone who doesn’t find things amusing. More obviously: you can’t trust anyone who takes everything too seriously. The irreverence of a good sense of humour is critical to seeing through crap. The problem with most really awful people in this world is that they don’t have a sense of humour and are taking something, probably lots of things, entirely too seriously: skin colour and sexual preference jump to mind as excellent examples.

You can trust me because I find my subject matter amusing. From the get go, I wanted to be fun and funny. Not a scream, mind you. Not a knee-slapping good time. It’s not a comedy website, and there’s only so much fun we can have talking about your tendons. But definitely light.

And so throughout this site you will find expert opinion delivered with an irreverent twinkle in the eye. A reader mentioned to me by email that the “problem” with is that “it’s exactly like this” — like getting lost in fascinating distractions in Wikipedia. A very generous comparison. I do try…

“The Problem with Wikipedia”

xkcd #214 © by Randall Munroe

Now, let’s seriously get serious: the internet really is a terrible place to get health care information

Science and health are corrupted by markets. Advertising — both deliberate deception and crafty propaganda — play a far larger role in people’s lives than science. Selling stuff that people want (because they've seen the ads) takes precedence over the provision of what they need.

Dr. Jonathon Tomlinson, MBBS, DRCOG,MRCGP, MA, The Lawson Practice, London

People who don't have medical knowledge make the scary leap from symptoms, sometime quite vague, to fixating on whatever the internet says they must have … and here's what really grates me: if these people need a car fixed, they'll do a shitload of research to find a reputable place. They wouldn't dare just grab some random stranger and ask them to repair it. But when they have a health issue they'll take the word of a pet mausoleum architect with a nice internet site over that of a reputable, trained, medical professional.

Neurologist blogger Dr. Grumpy, talking about online health information

Really, you can’t believe how bad the situation is. Not only are there the obvious hazards of quackery and snake oil salesmanship,3 and of well-intended but hopelessly sloppy amateur publications, but the appalling proliferation of obsolete conventional wisdom, what I call the “misinformation explosion.”

One would think, and one would hope, that most information published by doctors is reasonably reliable. One would be wrong! Virtually all information about musculoskeletal health care online is hopelessly inadequate, regardless of the credentials of the author. Not only is it dry and boring and usually poorly presented, it has several severe, common deficiencies:

One would think, and one would hope, that most information published by doctors is reasonably reliable. One would be wrong!

That last one sounds like I might be on the verge of frothing at the mouth with arrogance — which could well be another flaw we should add to the list! Unfortunately, I refuse to ignore the evidence before my eyes. I call ‘em like I see ‘em, and I do not suffer fools gladly.

General practitioners are barely educated in musculoskeletal health care — a deficit many acknowledge, and that has been proved by other doctors repeatedly5 — yet they often publish their opinions anyway. Even highly educated medical researchers are unnervingly prone to basic logical and statistical errors, such as mistaking correlation for causation, as in this thoroughly explored example, or the shockingly common significance errors. Countless “expert” writers have demonstrated their inability to put two and two together. Many experts just aren’t actually all that expert!

The exasperating reality is that most health care professionals weren’t at the top of their class. Indeed, half of them are below average! I graduated with several people who were really not ready to be therapists, in my opinion. All of those students failed their certification exams on the first try — about a third of my class failed on the first try — and some of them failed the 2nd and 3rd. While that does not necessarily mean that they are bad therapists today, some of them almost certainly are. If they didn’t understand such basic concepts when they graduated, I doubt they’ve picked it up since then.6

Therapists have weighty responsibilities, and need to be smart, literate, highly competent professionals — not just earnest and compassionate, that’s simply not good enough. Consider this example: I recently received an angry letter from the president of a prominent chiropractic organization who misspelled “professional” three different ways, and misspelled “cervical spine” as “cervicle spine” three times. The former I might be able to chalk up to sloppy typing … but “cervicle”? If there is one word in a medical dictionary that any chiropractor should be able to spell, it’s “cervical”! His inability to do so has disturbing implications. What else doesn’t he know?

And so on. And on and on.

I try to do much (much) better when publishing on Here is how …

Self-imposed standards?

There is no universal certification process for health care information on the internet, nor even an peer-endorsed standard to which independent publishers can voluntarily adhere. Therefore, I have a ethical obligation to set a high standard for myself. These are my publication standards:

I have improved my publication standards over time. Some older articles on the website still do not meet all of these standards, but are being upgraded just as fast as I can type, and I’m catching up. All new articles for at least two years now have met or exceeded these standards. Fortunately, I must be doing something right. This website has been endorsed repeatedly by just the sort of people I would like to impress: scientists, doctors, and scholars. Dr. Tomlinson once again: is an excellent (and rare) example of good quality health care information on the internet. It deserves special mention for its transparency, evidence base, clear presentation, educational content, regular documented updates, and lack of any commercial promotional material.

Dr. Jonathon Tomlinson, MBBS, DRCOG,MRCGP, MA, The Lawson Practice, London

I know I’m doing something right when you get a compliment like that.

A (brief) case for universal standards (briefly)

This is not going to be all that funny. I get a little academic here. Honestly, this section is really only intended for a (ridiculously small minority) of curious professionals.

The web needs publication standards for health care information.

The public could be well-served by a certification process in which documents are reviewed by accredited health care professionals for compliance with some kind of publication standards. It is not reasonable, practical or desirable that these standards be as high as those for peer-reviewed scientific journals. Somewhat like certification of organic food, the standard should be just sufficient to guarantee that information is not “tainted” with profit motives, unsupported claims, and other flaws that pose a threat to the public.

The intention is not, of course, to regulate all health care information, or the internet, or even to make it difficult for health professionals to publish their opinions — even in scientific publications, opinions are acceptable, as long as they are identified as such. Rather, the goal is to educate information consumers and give them a choice between publications that do or do not meet a modest standard.

A certification standard for health care information should be just sufficient to ensure that it is not “tainted” with profit motives and unsupported claims.

The strength of the internet is in the diversity of information available, and I would never want to see even the most obscene abuses of the medium suppressed — I have always believed that one of the great advantages of free speech is letting people make asses of themselves if they wish. What I do want is for misinformation to be seen in stark contrast to better, certified information, so that irresponsible publishers can be identified for what they are.

Quality control and scholarly Whac-A-Mole

I began this article by citing a study about the (poor) reliability of internet information about 10 common musculoskeletal problems (Starman et al). is only as good as I am, and I am probably more likely to make mistakes or (especially) have missing information than the websites of well-funded institutions. It’s logistically impossible for me to keep all my content completely up-to-date. Keeping current feels like an epic game of scholarly Whac-A-Mole.

My impression of most institutional and non-profit sites is that they achieve their high reliability by staying shallow. Uncritically regurgitating basic conventional wisdom in a simplistic way is certainly one way to get rated as “accurate”! It’s also a great way to leave readers without the slightest idea of how the last ten years of science have been changing things.

Hopefully is pulling up the average quality of individual sites. Importantly, I wear my fallibility on my sleeve, constantly emphasizing that all knowledge is provisional, and all scientific evidence is part of an evolving puzzle. That’s a major theme on this website. You can’t huck a stick around here without hitting some kind of epistemological disclaimer.

Or a word like epistemological.

And the referencing! Don’t forget referencing!

My sources are well organized, prominently displayed, heavily annotated, and almost always directly linked to an original for easy auditing. This is my weird, geeky little claim to fame that only librarians and scholars can truly appreciate.

Way back when I started this thing, in the late 90s, health information online was incredibly primitive. Here we had this magical new information system that “hyperlinked” documents together. It was a bibliographer’s wet dream. Imagine: not just referring to sources, but connecting to sources! Wow! The ability to make it easy for readers to audit your sources was a major upgrade to the entire concept of referencing — to fail to do so was suddenly an ethical blooper of scholarship. And yet no one was doing it! Back then, not even scientific journals did it.

So I got an early start.

Today, health information is now the largest single category of information online — bigger than porn! — and yet extensive, rigorous, linked footnoting and referencing is still a rare trait in privately published websites.


  1. Starman JS, Gettys FK, Capo JA, et al. Quality and content of internet-based information for ten common orthopaedic sports medicine diagnoses. J Bone Joint Surg Am. 2010 Jul;92(7):1612–8. PubMed #20595567.

    Researchers evaluated the accuracy of top Internet sources of information about common orthopedic conditions, such as knee injuries and low back pain. Given how they selected websites to review, it’s almost likely that they reviewed this one! What I wouldn’t give to know.

    They found that “the quality and content of health information on the internet is highly variable for common sports medicine topics.” Brought to you by the Department of Duh! That conclusion is just a bit of an understatement: there are lots of prominent sites peddling the most astonishing nonsense.

    Dr. Steven Novella wrote about this study, commenting specifically on privately run health information sites like

    It is also not surprising that individual sites also scored relatively low on average. An individually run site is only as good as the individual running it, so there is bound to be a great deal of variability. Also, individuals are more likely to make mistakes or have missing information than groups.


  2. This opinion was also deeply influenced by the work of fun, rebellious psychiatrists Bennet Wong and Jock McKeen on Gabriola Island (Canada) and child psychologist Joann Peterson of Bellingham, Washington (recently deceased). They taught me that being fun was a health care philosophy. See Haven for more about their life’s work. BACK TO TEXT
  3. QuackWatch, and several related sites, have been documenting literally thousands of scientifically bankrupt health products and services for decades now. The sheer volume of material reported on is overwhelming. Quackery is a gigantic business. BACK TO TEXT
  4. See Bogus Citations: 11 classic ways to self-servingly screw up references to science, like “the sneaky reach” or “the uncheckable”. BACK TO TEXT
  5. Doctors lack the skills and knowledge needed to care for most common aches, pains, and injury problems, especially the chronic cases, and even the best are poor substitutes for physical therapists. This has been proven in a number of studies, like Stockard et al, who found that 82% of medical graduates “failed to demonstrate basic competency in musculoskeletal medicine.” It’s just not their thing, and people with joint or meaty body pain should take their family doctor’s advice with a grain of salt. See The Medical Blind Spot for Aches, Pains & Injuries: Most physicians are unqualified to care for many common pain and injury problems, especially the more stubborn and tricky ones. BACK TO TEXT
  6. It’s important for patients to understand that even the best therapists are simply not that well-trained, period. This is discussed more in the article Therapy Babble: Hyperbolic, messy, pseudoscientific theories about therapy are all too common. BACK TO TEXT
  7. Historically, I only logged major updates for popular and controversial articles, and countless minor updates for other articles were not logged. Logging of all updates for all articles started in 2016. BACK TO TEXT